CLE Leadership & Management
Ideas, Resources, and Techniques for CLE Professionals
A periodic e-newsletter

By Chuck Bingaman - chuck@chuckbingaman.com

#27 March 2006

Leadership    In his February “Human Factor” column in Business 2.0, Jeffrey Pfeffer profiles the unique “leaderless” structure of the Orpheus Chamber Orchestra and the benefits it has found in having no conductor! He notes two serious problems with strong leaders: others quell their own—often valuable—voices and they tend to focus solely on their own roles while failing to develop new skills. In Orpheus, by contrast, everyone plays a range of roles, and the result is a sense of ownership that delivers a collective mindset and spirit that is reflected in the quality and creativity of the music. Make sure ALL of your CLE “players” are treated like and held accountable as leaders--not relegated to obscurity by those with titles and degrees that may hinder innovation and creativity on everyone’s parts.

Management    May 1 is Law Day in the USA. Now is the time to plan for using the day to remind your staff, your board and your customers of the importance of the rule of law and your organization’s role in it. How about a special homepage on your web site for the day or week? How about a special note in all brochures for a few weeks leading up to May 1? How about special listings of your board or governing committee in brochures leading up to the date pointing out how their contributions of time and effort support the rule of law? How about special recognitions of your faculty members whose volunteer contributions make your organization possible? How about a staff brain-storming session now in which you ask staff members to work with you in finding ways to use this important holiday to build your organization’s important role in the minds of lawyers? For many additional ideas on marking this important day, see www.abanet.org/publiced/lawday.   Deliver managerial late winter “picker-uppers” for your staff with informal—but carefully planned—feedback sessions with EACH staff member in which you let them know that you notice and appreciate something positive that they contribute to your enterprise. It doesn’t have to be a formal, “in your office with the door closed” sort of thing—actually it’s better done at their work area, quick, to the point and light. And NOT tied to compensation! You’ll be surprised and pleased with peoples’ response to a little positive recognition! We all need it from time to time! (Sort of the opposite approach of a business owner I know whose employee development approach is “I’ll let you know when you’re doing something wrong”! Needless to say, his staff turnover is brisk!)
Make sure the valuable tool of Reconsideration is in your CLE managerial toolbox! That’s the valuable cluster of traits (including courage, flexibility, ego control, and humility) that can enable you to recognize where a previous decision or commitment needs changing in mid-stream. Maybe that course idea, book project or technology initiative that looked so good going in doesn’t look so good when you‘re halfway in or maybe that personnel choice looked brilliant initially but isn’t working now. Reconsideration is OK! Changing directions, even if you fear some will look askance at you, may be the best path for your organization in the long—or even short—run. Consider it!

Resources    As Ralph Elliott invited us to do in his Tucson ACLEA presentation, I checked out his web site for helpful materials. In fact, it provides several terrific White Papers with valuable ideas every CLE staff should read, discuss and use. See odce.clemson.edu/esm/eventmarketing.htm   Want some fresh, creative learning for yourself or your staff on hip design for selling your CLE products and services? See Chuck Green’s www.ideabook.com. It’s full of great papers, examples, downloads, newsletters and practical ideas for spicing up your advertising pieces.  I’ll be attending the 20th Annual ABA TechShow in April and preparing a detailed, personalized report for a few CLE consulting clients. My report will distill a wealth of CLE programming, faculty, corporate sponsor, legal technology, logo’d gift, and other valuable new ideas for CLE leaders. See www.techshow.com for full conference information. If you cannot attend but would like to discuss my preparing a detailed report for you, please call me at 603-756-9268.

Please keep in touch!  CCB


Following 20 years as Executive Director of a major American CLE organization, Chuck now consults and teaches on strategic planning, marketing, CLE executive hiring, and management challenges with CLE and other legal organizations, law firms, law schools and others. He also offers economical in-house training through conference call courses for CLE and bar association staffs. He welcomes your inquiries on projects designed to enhance your organization’s effectiveness.

You can contact him at chuck@chuckbingaman.com, at 1-603-756-9268, or at P.O. Box 390, Walpole, NH, USA 03068-0390. Past issues of this newsletter are archived at www.chuckbingaman.com.